Mind the Product

JULY 24, 2018

Setting the Launch Date. Many organizations who use the Phase-Gate new product development methodology attempt to sync the production readiness and product launch dates. I use the following criteria for determining when a product can be launched: Part numbers are assigned. Pricing is set.

User Testing 73

User Testing Management Management Feedback Software 73

Mind the Product

JANUARY 16, 2020

A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. Robyn is as a product manager for the Government of Canada with 20 years of experience.“At

Data Visualization 114

Data Visualization Customer Experience Customer Feedback Transportation 114

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. The product was only advertised in storefronts and did little to compete in the online space. Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Business of Software Conference

OCTOBER 11, 2023

Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Pragmatic Marketing

OCTOBER 18, 2019

So kind of this product function really didn't have the product DNA of a mature established product organization. So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

So kind of this product function really didn't have the product DNA of a mature established product organization. So, and actually find a differentiated way to solve them for customers and made sure that that represented a customer group that we could then go and sell at scale.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70