Differentiation Guidelines User Testing Vision 
Userpilot
DECEMBER 13, 2023
TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.
UX Planet
JANUARY 16, 2024
SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.
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UX Studio: Product Management
JANUARY 29, 2020
We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.
Sachin Rekhi
FEBRUARY 16, 2020
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
Userpilot
JANUARY 26, 2023
TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. All users can be excluded from using a product at different stages and along multiple dimensions. This can be a valuable differentiator that attracts more customers. Book the demo!
Mind the Product
MAY 5, 2020
Accessibility Guidelines. So, as the ability to use digital products becomes a necessity in our modern-day lives, it’s imperative we ensure that a diverse set of customers can use our products. But accessibility is more about inclusiveness and including vision, hearing, mobility and cognition impairments when building a product.
Andrew Chen
AUGUST 10, 2023
What starts as a slow boil – where the team has a well-planned roadmap, and a big vision – becomes a sudden crisis. Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. At its core, a product stalls when its churn catches up with its customer acquisition.
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