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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Users have to stick around for a while so the app can learn their likes, dislikes, deal-breakers, and other information to help locate a compatible match. . One of OkCupid’s key differentiators is the use of questions to create a match score that determines one person’s compatibility with someone else.

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Reveal VS Looker for Embedded Analytics; Which Solution Is Better for You?

Reveal

This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? In 2019, Looker got acquired by Google and is now part of the Google Cloud platform.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. To be able to say “I shipped this x feature and because of that, my overall product experience has improved or my overall customer experience has improved”.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

You know, and I think on the other side of that there’s the BI, call them more BI tools versus analytics, like Looker, or Periscope or Mode. Is it Mixpanel ads, the ability to contact users through behavioral cohorts, or you’re starting to see this blurring line in terms of landing page testing with analytics now.

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. Sustainable user growth is the most important phase for the survival of a B2B SaaS company.

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How to standardize user research in your organization

Userzoom

Democratizing UX: how to spread user research education and insights throughout your organization. How to Run User Experience in Agile [on-demand webinar]. Convince product teams by highlighting current user pain-points in your presentation, and whether these are being addressed in the product roadmap.