Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love
Amplitude
JANUARY 13, 2021
Users have to stick around for a while so the app can learn their likes, dislikes, deal-breakers, and other information to help locate a compatible match. . One of OkCupid’s key differentiators is the use of questions to create a match score that determines one person’s compatibility with someone else.
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