Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Market research. Divide and Conquer the Activities of Strategic Product Managers. Product planning.

Outbound 80

Outbound Product Management Product Manager Inbound 80

nulab

MAY 10, 2019

Differentiation. Leading on a differentiation strategy is tricky because you need to supply a product or service that no one else offers. This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98