Differentiation Marketing Outbound Technical Review 
Intercom, Inc.
MARCH 28, 2022
While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Third, the lines between sales, marketing, product, and support are blurring. Second, expectations are rising for consumer-grade experiences.
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
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ProductPlan
MARCH 17, 2020
Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy. The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value.
Intercom, Inc.
JULY 29, 2021
We retailed stores and we sold to companies, including tech companies, and after taking a bit of a break and doing some traveling, I came back to Dublin and took a look around and tech was really beginning to boom. And because I’d sold bicycles to most of the tech companies in Dublin, I had some good contacts.
Intercom, Inc.
FEBRUARY 5, 2019
You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.
Userpilot
AUGUST 23, 2023
Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making. Get your free Userpilot demo today!
Intercom, Inc.
AUGUST 1, 2019
“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? I knew the opportunity and joined super early.
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