The Product Coalition

SEPTEMBER 2, 2019

It is applied to discover whether: the product hypothesis has the right to exist; the offered solution really solves the customer problems; the product will be used by the target audience; the concept for a new function for the existing product will be effective; the customers will pay the specified price for the product; Etc.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

JULY 27, 2022

Marketing campaigns in the maturity cycle should highlight product differentiation and brand identity to maintain a market presence over the competition. Finally, when in decline, turn to international markets, pivot your product, or adjust your pricing to aid your survival. Product Lifecycle vs. BCG Matrix.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. I chuckled a little at the naming but then paused to think.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Sachin Rekhi

AUGUST 15, 2016

Extra credit for folks who use this opportunity to tell me something about me (mutual friends we have, common past employers, congrats on a product launch, etc) to indicate they did their homework and researched me prior to the interview. If a role change, why are you now interested in becoming a product manager?

Product Research 77

Product Research User Testing Product Management Product Manager 77

Userpilot

OCTOBER 6, 2022

Creating customer experiences that consistently meet and exceed their expectations is a huge differentiator in a customer-centric market where they can easily switch to another brand. You can also use social networking platforms to generate hype around product launches or new feature releases through targeted marketing campaigns.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

DECEMBER 11, 2022

What is B2B Product Marketing? B2B product marketing refers to any marketing strategies or techniques that make other businesses familiar with your brand name and product value and convert them into customers. B2B product marketing vs. traditional marketing. Benefits of product positioning.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

MARCH 29, 2022

Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. So tell us about how you’ve differentiated there.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118