A summary of “Building Products for the Enterprise”
The Product Coalition
MAY 11, 2022
According to the authors, it’s mainly because of three reasons: The business model : SaaS often works on a direct-sales model and Sales most often “sell a complex product to a relatively small group of customers for large deal sizes”. The customer vs. the user: the one buying your product isn’t the same one who pays for it. strategy?—?
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