The Product Coalition

MAY 11, 2022

According to the authors, it’s mainly because of three reasons: The business model : SaaS often works on a direct-sales model and Sales most often “sell a complex product to a relatively small group of customers for large deal sizes”. The customer vs. the user: the one buying your product isn’t the same one who pays for it.

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

UX Studio

OCTOBER 16, 2017

For this reason, do not do feature prioritization as a solo activity; the more diverse a team (from product designers to business people), the better are the results from the feature prioritization session. Check the following methods because they approach a product’s functions from various perspectives.

Customer Experience 81

Customer Experience User Testing Customer Feedback Product Research 81

The Product Coalition

MARCH 21, 2018

What you need to think about in your first 60–90 days on a new job: product management (leader) edition I’ve recently transitioned into a different role and have spent some time thinking about how to start this new job. A mentor advised me to think about three broad categories?—?the What are the goals, how do you define success?

User Testing 60

User Testing Technical Advisors Research Software Feedback Software 60