Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And the 40-page report took as long as it would to nearly hire the team and get them to build a product.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Management University

FEBRUARY 25, 2020

Portfolio level business requirements deliver three primary benefits: Through the Eyes of the Customer – They force product management teams to see their target customers holistically, without product bias, which leads to better product decisions and more valuable solutions. Sales Training on Customers vs. Products.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. The teams doing the work ends up executing on solutions that no longer meet the user needs they are hearing about and you spend months executing something that is no longer a priority. You can align on direction.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Coalition

FEBRUARY 26, 2022

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. The issue feels a little more systemic. Using these ideological tools for your own sanity is great. almost nobody talks about customer needs.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171