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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Expressed needs are rightfully the basis of most iterative product developments. The marketing team fought Steve Jobs the hardest /…/ a lot of us rebelled.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. When an audience experiences narrative transportation, they are more likely to be moved to action. Guide: I totally get it. .”

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #3 – No clear differentiation in the market. To that, I say unequivocally NO !

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Citrix Latency: Why it Matters and How to Improve it?

eG Innovations

In this guide I teamed up with eG Innovations to talk about what Citrix latency is, why it matters, and how we can improve it. If any of these devices are underperforming, they may process the ICA traffic slower and this results in increased overall latency. What is Citrix Latency?

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Like what’s your views on this — is it a bad thing, is it a good thing; I don’t mean to moralize it but — help me unpack more where it’s helpful and where it’s not. And I think the similar kind of analysis you can do for B2B companies is for products that have different sized teams using it.

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Six-and-a-half Philosophies for Experience Design & Innovation

UX Planet

Whether it’s a town with a waterfall called “falls,” a famous man who founded the area, or just simply differentiating an ‘upscale area’ from a ‘rough area,’ the events that happen at a location define it. How we communicate with our teams and our users determines everything. Humans desire happiness and prosperity.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. Initially, the Etsy team were freelance web designers and one of their clients was a craft forum called getcrafty.com. Use that same creativity to develop PR pitches.