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Why do product teams need to make the case for minimum viable experiments?

DISQO

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. And it’s a distinction that has often been lost in translation when applied to enterprise.

article thumbnail

Why do product teams need to make the case for minimum viable experiments?

DISQO

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. And it’s a distinction that has often been lost in translation when applied to enterprise.

article thumbnail

Why do product teams need to make the case for minimum viable experiments?

DISQO

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. And it’s a distinction that has often been lost in translation when applied to enterprise.