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Why do product teams need to make the case for minimum viable experiments?

DISQO

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. Building and launching a comprehensive product takes a lot of time and money.

article thumbnail

Why do product teams need to make the case for minimum viable experiments?

DISQO

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. Building and launching a comprehensive product takes a lot of time and money.

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article thumbnail

Why do product teams need to make the case for minimum viable experiments?

DISQO

When “The Lean Startup” author, Eric Ries, realized the value of validated learning, the easiest way for him to get in front of prospective customers was by building an initial version of his product, launching it, and evaluating the feedback. Building and launching a comprehensive product takes a lot of time and money.

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Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. The product was only advertised in storefronts and did little to compete in the online space. Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch.