Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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User Testing Research Software Product Research Customer Feedback 122

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

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User Testing Market Research Product Research Research Software 108

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

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Research Software User Testing Analytic Tools Product Research 109

Usersnap

NOVEMBER 15, 2019

In a nutshell being customer centric means: putting your customers first. It is placing customers at the core of your business and then building everything around it. It is not simply trying to please customers to make money, but to listen to them and offer solutions to their problems. Credits: [link].

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User Testing Feedback Software Research Software Data Visualization 49

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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Analytic Tools Feedback Software Research Software User Testing 98

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. In this project, we redesigned the information architecture of the cloud-based permission system for Hungary’s best-known architectural design software. Permission system of the teamwork platform.

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Research Software Feedback Software Information UX 46

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS. Why is customer onboarding important?

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Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? The article explores 20 major touchpoints in a SaaS product journey. And shows you how to optimize them for better conversions and higher customer satisfaction. To identify the key touchpoints, first research customer expectations and needs. Let’s dive in.

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Analytic Tools Feedback Software Research Software User Testing 105

Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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User Testing Research Software Product Research Customer Experience 72

The Product Guy

AUGUST 10, 2017

A software product could overemphasize a feature that its own team just wanted to build. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. Assuming that all of your users are the same.

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User Testing Customer Experience Research Software Customer Feedback 118

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

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Research Software Marketing Customer Communications Data Visualization 36

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #4: Map the customer journey. Key Takeaways.

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Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

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Research Software B2B User Testing Customer Experience 119

Userzoom

NOVEMBER 27, 2019

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. UX Researcher | GrubHub. “It

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User Testing Product Research Customer Feedback Research Software 92

Userzoom

DECEMBER 18, 2019

We’re very grateful to all our readers, contributors, customers, partners and experts who made this the best ever year for UserZoom and our newly re-branded BetterUX Blog. Benchmarking user experience. Running user research. Integrating research into product development. Benchmarking user experience.

UX 18

UX Product Research User Testing Data Visualization 18

Userzoom

NOVEMBER 18, 2019

These include: ‘Integrating user research into product development’ is the number one challenge faced by 64% of our respondents, last year it was ‘securing resources and budget’. But how can you get research into this early stage? Centralized UX teams are decreasing as more UXers are embedded throughout the product line.

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User Testing Product Research UX Data Visualization 91