Sun.May 08, 2022

Are You Just Building User Stories or Improving User Job Performance?


Let’s net this out! Your product has two goals: Make customers measurably better at specific job tasks and workflows that have strategic value to their organization. Create long-term value for your organization in terms of revenue, market share, wallet share and customer retention.

SUNDAY REWIND: Using the Kano Model to prioritise product development

Mind the Product

In this Sunday Rewind episode, we look back to when Mind the Product’s very own Co-Founder, Martin Eriksson, explains how the Kano Model can be used to prioritise product development. [.]