7 Ways to Better Understand Buyers & Customers in B2B Product Management
MARCH 18, 2023
Navigating B2B product management world has its differences from B2C. On the one hand, it’s nice that buying decisions are much more ‘economic’ in nature (does this save me time or make me money?). But, on the other hand, your users often aren’t making the buying decisions, so you have to serve both the user and the buyer when building your products.