Sat.Mar 18, 2023

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7 Ways to Better Understand Buyers & Customers in B2B Product Management

Bryce York

Navigating B2B product management world has its differences from B2C. On the one hand, it’s nice that buying decisions are much more ‘economic’ in nature (does this save me time or make me money?). But, on the other hand, your users often aren’t making the buying decisions, so you have to serve both the user and the buyer when building your products.

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Women’s History Month

Business of Software Conference

Throughout March we are sharing some of the brightest and best talks from BoS to celebrate the wonderful women we have welcomed on stage. Alison Coward Alison Coward is founder of consulting and facilitation agency Bracket, helping teams in the creative and technology sector to collaborate better and improve their performance. Passionate about helping teams to fulfil their potential and do their best work together, through finding the perfect balance between creativity, productivity, and collabo