Mind the Product
JULY 27, 2017
This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing , and in this post I’ll look at how using a tracker spreadsheet can help you manage your A/B tests and better retain learnings from past ones. Here’s a link to the tracker so you can follow along and make your own copy (it’s free).
The Product Guy
JULY 27, 2017
Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).
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UX Studio
JULY 27, 2017
“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. They know that designing a good product is hard. Designing a good product for a new market is even harder. To know what to design for the target audience (or what to change on the existing design) requires knowing the target audience.
dscout People Nerds
JULY 27, 2017
People Nerds on the different hats they wear when presenting their work.
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