Intercom, Inc.
MAY 25, 2021
The COVID-19 pandemic has had an irreversible impact on how the world does business. Over the last year, companies have had to pivot to digital-first ways of working overnight; supply chains and distribution facilities worldwide have been majorly disrupted; and, in the midst of all this uncertainty, consumers have (understandably) been more anxious and frustrated than ever.
Mind the Product
MAY 25, 2021
When we ask questions about our data, we rarely walk in a straight line to the answer. Instead, data analysis often follows a more circuitous, creative process: we ask a question, discover our first effort to answer it is incomplete, reshape our data, bring in new data, consult a domain expert to rework our hypothesis, [.] Read more » The post How product leaders can make better decisions with iterative analytics appeared first on Mind the Product.
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Alchemer Mobile
MAY 25, 2021
Starting today, our team will give some tough love to our favorite apps on the last Tuesday of every month. That’s right, we’ll be going through some of our most beloved mobile apps and discussing what they’ve done well and what could be improved – all done with love! For our inaugural Tough Love Tuesday, we’ll be talking about Zola.
Mind the Product
MAY 25, 2021
The job of a Product person is hard to define. We’re a little of everything, depending on the day and what’s needed. The one thing we can all agree on is that it’s never really done. Christian Idiod—partner at Silicon Valley Product Group—joins us on the podcast to break down what’s expected of us, what [.] Read more » The post Product Management: What is the job, really?
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The Product Coalition
MAY 25, 2021
The value of a test kitchen when creating a product is immense. The ability to test and iterate based on real usage with real users is invaluable to getting to the root of a problem, understanding a user’s existence, and removing friction. Even the smallest and tightest group of beta users still takes coordination effort and time that is crucial when you have an early product.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
ProductPlan
MAY 25, 2021
Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. When a group of people adopts a strategy, it transforms the product strategy from just a piece of paper to something that drives team success. Informed teams, including product and everyone that affects product development—from engineers to executives, can deliver consistent results, essential to
ProductCraft
MAY 25, 2021
You’ve done it! Finally, after months of work, a finished product! You’ve identified a problem to solve, created hypotheses, secured executive approval, conducted focus groups, refined target segments, defined requirements. Colleagues aligned, trade-offs negotiated, resources defended. Phew! What’s next? Oh yeah, time to sell it. Launch Day can feel like a finish line, but really, Read more » The post If you build it, they won’t necessarily come: Why product launch is a beginning, not an en
Sequent Learning
MAY 25, 2021
How Product Managers Get Promoted in 2021. A number of years ago, I visited a college campus during freshman orientation. I recall the speaker telling the incoming students about the great opportunities in front of them. One of the things that the speaker stated firmly was this: “you are responsible for you.” While it’s a no-brainer to think that, it was one of those subtle reminders that it’s often a good idea in your career to check-in with yourself to see how you’re doing and what you can d
The Product Coalition
MAY 25, 2021
Thinking Like a Leader?—?Part 1 of Becoming a Product Leader This is Part 1 of the “ Becoming a Product Leader ” series. In this series, I’m tackling different outcomes and traits that individual contributor Product Managers can practice and cultivate to become a Product Leader. This article focuses on shifting one’s perspective from a team level Product Manager to an organization wide Product Leader.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
Userpilot
MAY 25, 2021
There has never been a larger growing market for microvideos than the one we see today. Consider the following: Collectively, we watch one billion hours of Youtube every day. 81% of businesses use video as a marketing tool. 92% of users who watch a mobile video will share it with someone else. But what makes a microvideo different from a regular video?
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