Mind the Product

DECEMBER 2, 2022

This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. Why product teams should care [.] Read more » The post Turning customer success into product success by Hannah Chaplin and Niamh Jones appeared first on Mind the Product.

Branding 153

Branding Product Management Product Manager Management 153

The Product Coalition

DECEMBER 2, 2022

I’ve had some dark days as a Product Manager. Here are a few tricks I’ve learned to help with the toughest days. Simplify You can’t pull a rabbit out of your hat, work miracles and have the perfect information available out of nowhere. All you can ever do is make the best decision in light of available information. If you need new information, work out what you can and can’t reasonably acquire.

Product Management 132

Product Management Product Manager Management Management 132

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Both represent different needs of the same organization.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Johanna Rothman

DECEMBER 2, 2022

On the ANE panel last night, an agile coach asked, “What's my path forward as an agile coach? What do I do next?” That's a great question and one each coach might ask, to make sure they continue to add value to the client. (Internal or external, all coaches have clients.). I said that if the coach wanted to move up the hierarchy in the organization, the coach needed some form of management experience.

Agile 110

Agile Customer Experience Weak Development Team Consulting 110

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

Reveal

DECEMBER 2, 2022

Reveal Embedded Analytics. Integrating an embedded analytics solution into your software comes with tremendous opportunities to expand your business and drive new revenue streams. Thanks to the plethora of benefits that embedded analytics can bring to your businesses, you can easily monetize your data analytics offering by providing certain analytics features and functionalities as an add-on to drive even more revenue opportunities. .

Data Visualization 97

Data Visualization Analytic Tools Reporting Tools Customer Experience 97

UserInterviews

DECEMBER 2, 2022

Mastering user onboarding flows is both an art and a science. So let’s dive deeper into crafting your onboarding flows, and how to effective apply user research along the way.

User Testing 52

User Testing UX 52

Gainsight

DECEMBER 2, 2022

This article was originally published in CIO. . It’s said that every company is now, at least partly, a software company, which is undoubtedly changing the IT landscape. As a result, Product Managers (PMs) have more opportunities and are more important than ever. Yet it’s often wondered, by everyone from the Chief Information Officer to the Help-Desk Technicians: What exactly does a PM do?

Data Visualization 52

Data Visualization Product Research Product Management Product Manager 52