Fri.Dec 02, 2022

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Turning customer success into product success by Hannah Chaplin and Niamh Jones

Mind the Product

This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance.

Branding 123
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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

B2B 130
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Three Keys for Successful Agile Coaching: Level, Empathy, and Experience

Johanna Rothman

On the ANE panel last night, an agile coach asked, “What's my path forward as an agile coach? What do I do next?” ” That's a great question and one each coach might ask, to make sure they continue to add value to the client. Internal or external, all coaches have clients.).

Agile 89
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How To Handle High Pressure in Product Management: A Practical Guide

The Product Coalition

I’ve had some dark days as a Product Manager. Here are a few tricks I’ve learned to help with the toughest days. Simplify You can’t pull a rabbit out of your hat, work miracles and have the perfect information available out of nowhere.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.

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Are Product Managers Chief Executives of Their Product? It Depends.

Gainsight

This article was originally published in CIO. . It’s said that every company is now, at least partly, a software company, which is undoubtedly changing the IT landscape. As a result, Product Managers (PMs) have more opportunities and are more important than ever.

Demo 52
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How to Design Successful Onboarding Flows with UX Research

UserInterviews

Mastering user onboarding flows is both an art and a science. So let’s dive deeper into crafting your onboarding flows, and how to effective apply user research along the way

UX 52