Mon.Sep 18, 2023

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Product Marketing vs Growth Marketing: What Are the Differences?


The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. But what are those philosophic differences and how do they affect their day-to-day responsibilities? Well, let's understand the unique roles of PM and GM in the context of SaaS businesses.

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The key to OKRs: London highlights

Mind the Product

A look at some of the key lessons that we’ve learned about OKRs from the #mtpcon stage over the years Read more » The post The key to OKRs: London highlights appeared first on Mind the Product.


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455: Stop making these mistakes when trying to get your next product job – with Erika Klics

Product Innovation Educators

How to stand out as an applicant for a product management position We are talking with Erika Klics. Erika is a former Head of Talent for tech companies who became a Job Search Strategist for startup and scaleup Directors, VPs, and department Heads for Product Management and other functions in tech. She sent me an email message that got my attention, and I’d like to read part of it.

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Shubhansha Agrawal: From engineering to product

Mind the Product

In this product profile, we speak product leader, Shubhansha Agrawal about transitioning from a career in engineering into product. Read more » The post Shubhansha Agrawal: From engineering to product appeared first on Mind the Product.

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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Streaming Product Managers Look For Ways To Keep Their Customers

The Accidental Product Manager

Getting customers is hard, keeping them is even harder Image Credit: Stock Catalog There’s no question that streaming services are very hot right now. No matter if you are talking about Netflix, Hulu, Disney+, Amazon Prime, or any one of a number of other services, people seem to be signing up for these new services in droves. Sure would be good to be a product manager for one of them.

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Problem Statements Solve for Someone

Tyner Blain

There’s a difference between who is exposed to a situation (many people) and who experiences that situation as a meaningful problem they would like to solve (a select few). It is important to not describe a situation as self-evidently bad , but rather to reshape your framing to discuss the problem which attends. Once you start reshaping into a description of a problem, a good problem statement template nudges you towards more in-depth discussion of who is affected.

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Build Great Digital Products with Amplitude


Learn how Amplitude enables engineering teams to quantify their impact every time they ship new code all in one platform.

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How to Benefit From Big Data Analytics: 7 Real-World Examples

The Product Coalition

90% of the world’s data has been created in the past 2 years, and businesses spend more than $180 billion annually on big data analytics. Since our first ancestors began writing on parchment, data has been an integral part of the human experience. From monitoring the complex movements of the planets to more fundamental tasks such as bookkeeping, data has shaped our evolution.