May, 2011

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BJ Fogg’s 5 Secrets of Behavior Change

Sachin Rekhi

Startup2Startup has been on a roll lately with great events and this week was no exception. BJ Fogg , a professor and researcher from Stanford University, stopped by and shared with us his secrets on behavior change. For those of you who are not familiar with BJ Fogg, he has been studying behavior change for over a decade, is the founder of the Persuasive Technology Lab at Stanford, and author of the book Persuasive Technology.

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Reduce maintenance Enhance Customer Service - Indian Rail

SidsAvenue

Indian rail is the world's largest Rail network. It carries around 13 millions passengers a day. Check out this article for some more interesting facts about Indian Railways. But this post is not discuss the facts and figures of Great Indian Railway system. I am more interested in finding a solution to reduce the traffic on the Indian Railway’s online ticket booking site.

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Life Span of Innovation

SidsAvenue

Since its launch in India, the telecom player TataDoCoMo has been a Market changer. The launch was bundled with the 1 Paisa/second tariff which changed the market dynamics by forcing all the Telecom players to match the tariff and thus start a price war. And now it has come up with another bunch of services. An ad of one such service gave the food for thought and the result is this post.

Banking 40
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Be on cloud to kill Piracy

SidsAvenue

Cloud computing has been hot on the charts of IT organizations for quite some time now. Everybody is talking about the great potential of this technology. Cloud Computing in brief According to Gartner, cloud computing is “A style of computing where massively scalable IT enabled capabilities are delivered as a service to external customers using Internet technologies” Cloud computing is expected to reduce the CAPEX/OPEX costs as everything right from Server to Space, from pre-built applications t

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.