BJ Fogg’s 5 Secrets of Behavior Change
MAY 13, 2011
Startup2Startup has been on a roll lately with great events and this week was no exception. BJ Fogg , a professor and researcher from Stanford University, stopped by and shared with us his secrets on behavior change. For those of you who are not familiar with BJ Fogg, he has been studying behavior change for over a decade, is the founder of the Persuasive Technology Lab at Stanford, and author of the book Persuasive Technology.