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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation. You’d be celebrated.

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Data thinking vs. product thinking

Mixpanel

However, if we built an event funnel in our product analytics, one that examines what users are doing several steps before potentially reaching the chat feature, we might find that the engagement drop-off was actually happening a screen or two earlier, maybe due to a poorly designed series of buttons or UI flow.

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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

Mind the Product returns to Davies Symphony Hall in San Francisco on July 16-17 and promises to be one of our best product conferences yet, with a leadership forum, more workshops, more networking events around the conference, and more fun than ever before. At Benchmark, Sarah invests in consumer businesses and the consumerization of IT.