Mixpanel
JANUARY 3, 2022
Engineers are always looking for ways to differentiate themselves. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. One of those niches that’s become more valuable in recent years: product analytics.
Mixpanel
JULY 26, 2022
When engineers implement features, they write code. When engineers add analytics events to new features, they add additional analytics code to their new feature code. This is when they should make changes to the code like implementing analytics because this is when their understanding of the code is at its peak.
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Mixpanel
MARCH 3, 2022
However, if we built an event funnel in our product analytics, one that examines what users are doing several steps before potentially reaching the chat feature, we might find that the engagement drop-off was actually happening a screen or two earlier, maybe due to a poorly designed series of buttons or UI flow. Create counter metrics.
Mixpanel
FEBRUARY 3, 2022
So it’s tempting to think the additional add-on of measuring user events in your code (i.e., This is a very compelling story (especially if you’ve got only one or two engineers or developers on your team who may or may not include yourself). Would you pay $200 to save yourself a month of engineering time? Sure you would.
Bain Public
MAY 29, 2020
Product management is a job that encompasses elements of business strategy, engineering, marketing and market research. Due to the constant evolution of the product manager’s role, in the startup world, often people become product managers by default, and they don’t quite understand how to take on this responsibility. Startup founder?
Mixpanel
APRIL 7, 2022
App performance needs to be top priority for your engineering teams, especially for commercial apps. That starts with hiring seasoned experts, even if only for review of more junior work. Think: awarding users points for marking tasks “complete” in a project management app. Invest in performance. Prioritize rapport.
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