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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation. You’d be celebrated.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

When engineers implement features, they write code. When engineers add analytics events to new features, they add additional analytics code to their new feature code. As such, the best time for an engineer to make changes to some piece of code is when their attention is fully focused on that piece of code, not weeks after.

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Data thinking vs. product thinking

Mixpanel

However, if we built an event funnel in our product analytics, one that examines what users are doing several steps before potentially reaching the chat feature, we might find that the engagement drop-off was actually happening a screen or two earlier, maybe due to a poorly designed series of buttons or UI flow. Create counter metrics.

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Why it’s never too early to add product analytics to your app

Mixpanel

This is a very compelling story (especially if you’ve got only one or two engineers or developers on your team who may or may not include yourself). At the same time, when you review the product analytics, you notice four out of five are using the biggest feature incorrectly. Sure you would.

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

FUN FACT: It is actually thanks to the coaching service for innovative and technological SMBs (PMEit) administered by MAIN that we’ve been able to work with some of our incredible clients, Wastack , LiveScale , Blaise Transit and Enkidoo , and provide them with product management, consultancy and coaching support. Are you a product manager?

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

App performance needs to be top priority for your engineering teams, especially for commercial apps. That starts with hiring seasoned experts, even if only for review of more junior work. Joseph is the founder of App Boss , a knowledge source for idea people (with little or no tech background) to turn their apps into viable businesses.