How to build, manage and scale a sales team – 12 strategies from the experts
Intercom, Inc.
JANUARY 16, 2019
Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). This is not to say that bottom-up adoption is bad strategy; quite the opposite.
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