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Why the Most Forward-Thinking Product Teams Work Backwards

ProductPlan

Enterprise. Enterprise. Content Marketing Manager. Many innovative companies have adopted this working backwards mindset to keep people from being distracted during the development process and maintain a singular focus on the ultimate goal. Starting with a press release. Try it Free. Integrations.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. Promote these new features in press releases and social media ads.