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Who is Leading the Product? Product Management vs. Product Ownership

The Product Coalition

The only case in which I can see something positive in this approach is when an associate is to be introduced to the position and has the clear perspective of taking full responsibility for an area in the foreseeable future. Can Enterprises also scale like a Start-Up and keep the Agile Product led Mindset? It ist a compromise!

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Josh Seiden on why product teams should focus on outcomes over output

Intercom, Inc.

It’s in contrast to a really broad and undefined definition. Josh: You need to at least have a hunch that if we change this it will positively change customer behavior, but you don’t have to know for certain. If you change one piece, suddenly enterprise sales looks great as opposed to direct-to-consumer.