BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.
Mind the Product
APRIL 3, 2019
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Troubleshooting a poor product launch. Just call him Mr Joe. Just call him Mr Joe.
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Userpilot
MAY 13, 2021
Product intelligence is the magic that turns everyday products into smart machines. It’s what helps teams build great product experiences. From Alexa putting on your favorite tunes in the kitchen to Siri setting up your morning alarm, product intelligence is the bridge that connects people to products.
ProductPlan
FEBRUARY 11, 2020
Products launch, marketing campaigns unfurl, and execs stroll onto stage, announcing the next big thing. Yet behind the scenes, things are often much different… as nearly 1,000 product professionals in a single survey have indicated. Fixing this is what 15% of what product managers want this year for 2020.
Business of Software Conference
MARCH 24, 2021
The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.
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