Remove Exercises Remove Market Research Remove Testing Remove UX
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How to Use Concept Testing UX to Build Successful Products?

Userpilot

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. What is concept testing? Let’s dive in!

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Susan Stavitzski on Customer Discovery: How to Test Assumptions and Uncover Opportunities

Userpilot

How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. To avoid wasting time and money on developing features based on flawed assumptions, always test them. Why should you use customer discovery? Are you intrigued?

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Think of a struggling eatery’s regulars taste testing for a different market. Market research has two goals. Online exercises often focus on software.

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Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Product Talk

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. I was lucky because I had a product owner and I wanted to get rid of product owners, but one of my product owners told me that she would love to become a UX researcher. Congratulations.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

When does the time come for this type of research? How we conducted brand research on our UX studio brand. Takeaways on branding research. An “inclusive” marketing strategy. This could also translate into reduced budget needs for marketing campaigns once you’ve better defined your market target.

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How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Think of a struggling eatery’s regulars taste testing for a different market. Market research has two goals. Online exercises often focus on software.

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The Combined Effort of Product Management and Product Operations

ProductPlan

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. They also add credibility for the entire product organization since they bring far more data to strategy debates and prioritization exercises.