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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

There are all kinds of ways to introduce continuous discovery habits. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

When you’re deep in product development, it can be surprisingly easy to overlook who you’re making your product for. This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. Here are a few ways we do it.

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How to Become an AI Product Manager Without Experience

The Product HQ

Want to become an AI product manager? This guide shows you how to prepare for a career in AI product management. Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. That said, landing a job as an AI product manager is not easy.

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Product Management Skills: Influence Without Authority

The Product Coalition

Anyone familiar with Product Management will recognize the immortal phrase ‘influence without authority.’ As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you support audience tracking with product analytics? Product-led. A focus metric is usually tied to the active usage of the product you’re marketing, such as weekly active users (WAU) or monthly active users (MAU). It’s when the lightbulb goes on and the user thinks, “Aha, this is the right product for me!”

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How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

If you want to learn more about the consulting role vs the product role, read this article on the topic. Skills a Product Manager Need Analytical Skills In your current role as a consultant, you will have developed and honed your analytical skills. It is important to note that most PM job postings ask for prior PM experience.