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Serve Fewer Markets. Win More Deals.

bpma ProductHub

Let’s review a couple of scenarios: Scenario one – company has an existing product portfolio. The sales team is providing feedback and advising that the product is missing features preventing them from penetrating market A, and if only they had those features, they could be very successful selling.

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The Making of Product Managers: Negar’s Story

The Product Coalition

This is a free sample story from my book The Making of Product Managers. Then she decided to acquire technical skills in web development to get closer to the product development process. As a marketer, she was used to being brought in after a product was already built to market its benefits. This discouraged her slightly.

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13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. 5 out of 5. 4 global ratings. Where to buy?

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What is Product Management?

Sachin Rekhi

Product management boils down to owning the vision, design, and execution of your product. And while the scope of your product can also vary from a small feature to the entire product strategy for a company, the core discipline remains the same.

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Decode A Job Posting from Spotify: Senior Product Manager?—?Playlist Platform

The Product Coalition

What technical knowledge does Spotify expect from a candidate? As you already understand, the product is a platform to support the heart of any streaming music service: Playlists. No one needs smarty-pants throwing technical terms around. If you like to practice this tricky topic, you can explore exercises here.

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Growth Interview Questions from Atlassian, SurveyMonkey, Gusto and Hubspot (Guest Post)

Andrew Chen

Together, Shawn Clowes (Atlassian), Elena Verna (SurveyMonkey), Nick Soman (Gusto), Andrew Chen and Brian Balfour (Reforge, previously at Hubspot) have interviewed or screened over 1,000 individual candidates for growth roles – both for their current and previous companies, plus startups where they’ve invested/advised.

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Product Management Process: The 8-Stage Guide to Smash Your Goals in 2023

Usersnap

Whereas in smaller teams, product managers don’t have much help. They’re in charge of driving the entire product management process themselves. Nevertheless, some core roles and responsibilities of a product manager are: Develop product strategy and vision. Gather and prioritize product requests.