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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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How to Perform Behavior Flow Analysis in GA4 + Better Alternative

Userpilot

Behavior Flow analysis was one of the key reports in General Analytics. Since then, that version of Google Analytics has been phased out and replaced with Google Analytics 4. We also introduce Userpilot product analytics as an alternative solution. The report mapped out all user actions leading up to a conversion goal.

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7 Best SaaS Funnel Analysis Tools in 2024

Userpilot

Having funnel analysis tools that provide comprehensive analytical insights about where and why users drop off will solidify your business’s competitiveness in the long term. TL;DR Funnel analytics refers to the analysis of events across all stages of every customer journey. Prices available upon request).

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Drop-Off Analysis: How to Find Friction Points

Userpilot

How do you conduct drop-off analysis to identify friction points in the user journey ? TL;DR The drop-off rate is the percentage of users who don’t complete an action or process. To calculate it, divide the number of users who finished the activity by the number of those who started. Let’s get right to it!

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Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Pick the analytics you need to make an impact.

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11 User Flow Examples + How to Inform UX Design With Them

Userpilot

Looking for user flow examples to inspire your UX design process ? This article shows you 11 examples across different user journey stages. We also cover best practices to help you create logical user flows and develop memorable user experiences. Discover user paths to app actions. Referral user flow.

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?