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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

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Feature Rollout: What Is It and How to Conduct It? (+Best Practices)

Userpilot

Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. We explain what a feature rollout is, why it is important for product teams, and how to conduct them. The rollout process starts with feature ideation. We also share some best practices. Ready to dive in?

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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. I will share my insight about the implications for the product team for both cases.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

Userpilot

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. It’s a key metric for assessing customer satisfaction and retention. Understanding why customers churn is crucial for retention strategies.

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7 User Onboarding Mistakes and How to Avoid Them

Userpilot

If you want your SaaS to survive (and thrive), it’s critically important to avoid pitfalls and major user onboarding mistakes. So in this article, we’re going to deep dive into 7 of the most common user onboarding mistakes – and map out tools and tactics to help you avoid them. What is user onboarding?

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Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

Userpilot

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. Close the feedback loop so customers know their opinions matter.

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Got Metrics?

The Product Coalition

Got Metrics? Metrics that use business relevant data alongside intuitive trending and straightforward analysis provide a strong foundation when managing strategy It took about thirty minutes to get everything together. In only three minutes my executive derailed the effort by asking: “We have metrics, right?” Happiness 2.