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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.

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Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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Defining Guidelines in Product Management

The Product Guy

Becoming a product person seems to be easier with access to clear guidelines. It is a good tool to have and can be used over and over again. . It could also start during sales process when customers need modification and addition to the solution. Also who is to define “good” in various industries and companies?

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

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Cross-platform app design: 3 ways to build React Native UI/UX

The Product Coalition

Based on Statista forecasts , the number of mobile app downloads is expected to grow from 205 to 258.2 billion app downloads by 2022. As a React Native agency , we care much not only about the technology side of products that we deliver but also about how they perform. both platforms are very clear in this matter.

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Improve Your App Ratings By Using Google Play In-App Review API

The Product Coalition

In Aug 2020, Google Play released the In-App Review API which lets app developers prompt users to submit Play Store ratings and reviews for the app without the inconvenience of navigating outside of the app or game. If used in the right manner, this API can help apps greatly in improving their ratings.