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Cross-Platform Analytics Guide for SaaS Companies

Userpilot

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. When tracking user behavior on different platforms, it’s important to be consistent.

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Top 7 Embedded Analytics Platforms

Reveal

Choosing the right embedded analytics platform for your business needs is paramount. With its robust capabilities to expand your business, add value to your customers, and ultimately grow your profits, embedded analytics solutions are becoming essential for businesses that want to be able to survive in the market.

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14 Zendesk Integrations SaaS Companies Need in 2023

Userpilot

Are you looking for Zendesk integrations to boost the efficiency of your self-service customer support? The article explores the best Zendesk integrations for: Customer support Customer feedback Productivity Email and social media communication Analytics and reporting Let's get right to it! If so, you’re in the right place!

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Business Intelligence vs. Customer Analytics: Why You Need Both

Indicative

So, we rely on software, spreadsheets, and statistical packages to make our best judgment calls. In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. If you use Looker, for instance, you probably rely on this platform’s data capabilities.

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The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. In this guide, we will explore the key features of Google Analytics 4, the benefits of using it for UX design, how to set it up, and how to analyze user behavior.

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How to standardize user research in your organization

Userzoom

Democratizing UX: how to spread user research education and insights throughout your organization. How to Run User Experience in Agile [on-demand webinar]. Convince product teams by highlighting current user pain-points in your presentation, and whether these are being addressed in the product roadmap.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.