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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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How to Perform User Needs Analysis For SaaS

Userpilot

You can perform a needs analysis using various methods, such as user feedback surveys, focus groups, and interviews. Analyze user behavior data collected to identify patterns and trends. Userpilot can help you monitor user behavior and collect qualitative feedback with in-app surveys. Book a demo now.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

The best solution is to ask them directly. Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. There are two main types of customer feedback : direct and indirect. What is customer feedback?

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. However, customer insights can help your teams understand all aspects of your B2B partners.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Customer service data to spot common problems in your service, analyze common queries, and predict customer behaviors and trends.