Mismatched Expectations: Product Information and Sales Teams
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That ” Building software is as much art as science. There's
98 
Let's personalize your content