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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Using the RACE Framework to Drive Conversion for Your SaaS

Userpilot

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

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Funnel Metrics in SaaS: What To Track at Each Stage and How To Improve Them?

Userpilot

How do you track SaaS funnel metrics in each stage and improve them? Developing and optimizing sales funnels is a key part of SaaS product growth. There are a variety of metrics you can use to optimize your sales funnel, but today we’ll be focusing on what matters most. What are funnel metrics?

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How support leaders measure (and improve) the quality of their customer support

Intercom, Inc.

85% of customer service teams now offer proactive help, in the form of things like in-app onboarding , outbound messaging , or notifications. So what’s the problem with the support metrics that most teams have been using up until now? Proactive support is on the rise.

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All You Need to Know About Customer Success OKRs [+ Examples]

Userpilot

With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. The main difference between KPIs and OKRs is that OKRs set the direction for CS strategies, while KPIs measure progress against customer success OKRs. – Offer trials for premium features.

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.

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How to Sell New Features to Your Users – Feature Announcements That Skyrocket Adoption

Userpilot

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.