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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Validate Your Idea: The Proven 5-Step Method For Product Success + Free Canvas

The Product Coalition

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Make small bets, via experimentation.

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Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. We’ll explore how you can test and research ideas for your product, service, or business model. The result of idea validation is to develop a feasible prototype or MVP?—?both New ideas are exciting.

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Building a culture of product experimentation at NerdWallet

Mixpanel

On the NerdWallet team, we go beyond a binary “pass / fail” grade on demo days with Engineering, Product and Design. Instead, we promote a practice of asking questions with the goal of gleaning knowledge and insight—not to dismantle someone’s point of view—and encourage thinking aloud to pressure-test logic, and validate hypotheses.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.