Product Management University

AUGUST 15, 2023

When you combine a simple portfolio SWOT analysis with market growth forecasts, the data paints a very clear and factual picture of your most lucrative market segments in pecking order. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Userpilot

APRIL 22, 2024

Targeted content that delivers value and showcases expertise, such as white papers, articles, and case studies are key tools for achieving this. Conclusion In essence, funnel marketing is not just a concept—it’s a dynamic framework that empowers SaaS companies to optimize their marketing efforts.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Mixpanel

MAY 3, 2019

In other words, analytics equips you with valuable user insight , so you can design a flawless UX that inspires patients to use your digital product. Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion).

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99