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444: Executive leadership and digital transformation challenges – with David Rogers

Product Innovation Educators

7:36] What part does artificial intelligence (AI) play in digital transformation? The current wave of change is around generative AI. A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The current wave of change is around generative AI.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

AI and its subfields, such as machine learning (ML), also identify and predict future behavior based on extant behavioral patterns. The expanding value of AI in marketing A recent survey reveals that the marketing and advertising industry has the highest adoption of generative AI.