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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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The Perfect World and the Real World of Product Research

The Product Coalition

Future-Backwards Exercise: Bring relevant stakeholders together to imagine the best and worst possible futures that could happen given the company’s current vision, strategy, and market conditions. Choose the few top metrics where positive movement could have the most impact. Prioritise the category with the biggest known gap.