Userpilot

JANUARY 10, 2024

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. However, customer insights can help your teams understand all aspects of your B2B partners.

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender.

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? We’ll also show you tools that will simplify everything.

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Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So how should you do it then? Don’t panic.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. First, you need to research your audience and the available framework options.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. But how should you run them? In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business.

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Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! WTP helps SaaS companies choose optimum prices for their products to maximize profit. WTP helps SaaS companies choose optimum prices for their products to maximize profit.

Research Software 93

Research Software Feedback Software Analytic Tools User Testing 93

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 90

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Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

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Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 87

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Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions. Others include PPC adverts, social media, or email marketing.

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Research Software Feedback Software User Testing Reporting Tools 82

Alchemer Mobile

JULY 11, 2019

As I’m writing this article, there are 2,687,780 mobile apps available in the Google Play store, and there were 2.2M mobile apps in the Apple App Store as of February 2019. Let’s consider then how to rise above the fray. How long does an application have to prove itself, before the user moves on to something else?

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Research Software User Testing Feedback Software Customer Experience 220

Usersnap

JANUARY 26, 2022

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. The Ultimate In-App Feedback Strategy ?? Don’t you agree?

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Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. What is a technical product manager?

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Analytic Tools Feedback Software Research Software User Testing 92

Userpilot

DECEMBER 15, 2023

More importantly, we show you how to screen your feature and product ideas effectively. By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Want to see how Userpilot can help you with idea screening?

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Userpilot

SEPTEMBER 15, 2022

SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value. Want to learn how to collect and act on customer intelligence data? Internal CI can be generated by any customer interaction inside the app (e.g.,

Feedback Software 95

Feedback Software Research Software Analytic Tools Data Visualization 95

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. What is product positioning?

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Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Book the demo to see how it works!

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Research Software Analytic Tools User Testing Onboarding KPIs 80

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. How do you launch a SaaS product?

Research Software 91

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Userpilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. PMs need to know how to use product analytics tools to gain actionable insights. Conducting market research As a product manager, your job is to shape the product vision and strategy.

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Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Consequently, it can differentiate your product in the market and give you an edge over competitors.

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UX Planet

FEBRUARY 1, 2024

Source: unsplash.com Choosing the right UX tools is critical to success. After all, they can help you move through all stages of UX design — from user research to prototyping to optimisation — more efficiently and productively. How do you choose the right UX tool? How well does the tool fit your project?

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Business of Software Conference

NOVEMBER 16, 2023

When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well. If you want to sell something – be it software or handbags or cars or bananas – it pays to consider that. Give good demos.

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Research Software Feedback Software User Testing Customer Experience 52

Userpilot

MAY 14, 2023

The best solution is to ask them directly. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions.

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