Remove Idea Management Remove Leadership Remove Product Marketing Remove UX
article thumbnail

How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

It’s not sexy and won’t land the leadership team any TED Talks. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

article thumbnail

How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

It’s not sexy and won’t land the leadership team any TED Talks. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

article thumbnail

11 Types of Product Managers for SaaS Companies

Userpilot

The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies. Developing and prioritizing ideas. Managing the product roadmap.