Inbound KPI Marketing Outbound 
Intercom, Inc.
NOVEMBER 14, 2018
These top of funnel KPIs are leading indicators of how many opportunities we can expect our SDRs to hand off to our AEs. As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams.
Folding Burritos
JANUARY 25, 2018
This happens naturally, because our role is at the center of the process that figures out what to build, builds it, and then gets it to market. How’s that KPI doing?”. Think about it as either inbound or outbound comms. It seems that we’re endlessly providing (or seeking) answers about anything related to the product.
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Userpilot
APRIL 7, 2024
Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Analyze data by cohort and see which of your segments behave positively and which of your segments require increased marketing efforts.
PMLesson's Ace the PM Interview
NOVEMBER 4, 2019
The market is intense, competitive, and fast-paced. My recommendation to people is to keep a keen eye on where the market is heading and look for opportunities where you are uniquely positioned to make an impact based on the skills that you bring to the table. I would have to say I learned the most being a PM in mobile games.
Gainsight
DECEMBER 23, 2019
And then the teams or the groups that really support the customer success managers, think about operations, think about customer programs around surveys and what you can do on the marketing side as well as some strategic services to get those some of those upsells. A million things going on outbound-driven, rapidly changing.
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