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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Number of inbound contacts from account reps (otherwise known as Account Executives, Technical Account Managers), and CAC (cost of customer acquisition). As you test different ways to increase retention, be sure to keep an eye on what your metrics are saying. key to Phase 2 is achieving the largest possible LTV/CAC ratio.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Here’s a tried and tested formula: Pick a topic/keyword. In fact, they often have little insight into whether or not reps have actually advanced inbound leads or not. Alternatives: Microsoft BI, Looker. Better yet, WordPress makes building a website accessible to anyone – even people who aren’t developers. Ahrefs – SEO.