Remove Inbound Remove Magazine Remove Naming Remove Strategy
article thumbnail

eDavid and Goliath Inc.

Oren Steinberg

Startups can sell into large corporations by focusing on these 10 simple strategies ( based on my own experiences ): 1. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. corporations? Be THE expert in your field.

article thumbnail

Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

I got here because when I left college, I took a job which I said I would do for 3 months in advertising sales and I worked for a company that published technical magazines, things like PC week, Atari user and data link, computing and network magazine, all of these things. magazine we had a slightly – hang on, do they work or not?

article thumbnail

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. Name me a couple of features. And they name this thing. Join the smart people who get BoS updates. Transcript.