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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

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Best Product Growth Platforms for SaaS

Userpilot

The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams. By which criteria should your SaaS company select a product growth platform?

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The Ultimate Guide to SaaS Customer Success in 2024

Userpilot

Trends in customer health score data can tell you if your business changes are having a positive impact. Userpilot is the best customer success tool for SaaS companies as it provides self-service, customer analytics, user feedback, and engagement features. Book a demo to learn more.