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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Competitive/market intel.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Competitive/market intel.