Remove Industry Remove Product launches Remove Product Marketing Remove Release Management
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Product Launch Management

ProductPlan

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. For example, industry events, the holiday season, etc.). Public relations.

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Greenfield Project

ProductPlan

This is a true greenfield project in that the automaker will be starting with no comparable product anywhere to analyze. Note: When a team builds on existing infrastructure or upgrades an existing product, the industry calls this a brownfield project. A competitor might launch a similar product before yours is ready.