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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Knowledge base creation is critical to enhancing self-service support. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. The five steps to knowledge base creation include: Identify areas where users need help.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

SurferSEO’s Resource Center features an “ask the community” option, fostering a collaborative environment through peer support and knowledge exchange. With Userpilot, you can also personalize knowledge base content based on user segments , ensuring that each resource the user interacts with is relevant.

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How is Marketing Segmentation Used in Customer Retention?

Userpilot

While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently.

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PLG Marketing: How Product-Led Strategy Drives Marketing Success

Userpilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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First Time User Experience (FTUE) For SaaS Products: How to Design a Great Onboarding Experience For Your Users

Userpilot

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. The first-time user experience (FTUE) is the very first impression your product leaves on a new user.